There's a self-publisher living close to me. I know this, because yesterday I came home to find a bookmark-sized card on my doormat announcing his new novel. I thought this was a pretty nifty piece of advertising, because it made me check out the web site as soon as I was online.
However, I think in this case, the author is missing a trick. The web site is a single page on the printer's site. And it's pretty basic. It gives the briefest of blurbs and ways to buy. It does link to Facebook, Twitter and LinkedIn.
Again, unfortunately, another trick missed. The Twitter account is the printer's account, not the author's; and the same with LinkedIn. The Facebook account is the author's private account, so there's no information unless you befriend him. If you list Facebook, then you should at least make it public, or set up a completely new page for your novel.
I was particularly interested in this because soon I'm going to have to think of my own marketing ploys, and I realised how easy it is to not go the full hog. It sounds easy, I suppose, when you're thinking about all the things you could do, but actually getting around to doing them takes time. It's also easy to fall into the trap of thinking your work will speak for itself which hopefully for this author it will - but before that, readers have to know that this work is out there. The bookmark drop was good for my area, but how far out did he go?
I'm lucky that I have this blog, with a good selection of followers. I'm thinking about the design of a dedicated page here, and also a new page on Facebook. I'm not on Twitter, and I think signing up just to say 'buy my book' wouldn't go down well, so I'm probably not going to follow that route. After that, though, I'm stumped. What else can I do?
Like I said, the bookmark drop is a fantastic idea, but sadly someone beat me to it.